Types of data we collect
Journalists and influencers
We compile media and influencer lists for use in publicity outreach for our clients – which contain the name, email address and phone number of staff and freelance journalists and influencers, and details of our working relationship. These may be compiled via online research, sourcing the contacts directly from the ‘Contact Us’ page of media outlets or blogs, and keeping them in a password protected database; or alternatively compiled via the Meltwater media contacts platform, which is GDPR compliant (those in the database have opted in).
In most cases these are established relationships where dialogue is ongoing; regardless, we will only send press releases to our contacts if there is a legitimate business reason to do so – that it is relevant to their beat. We understand that our contacts make their data available so they can be contacted only when something is relevant to them. We pride ourselves on our targeted distribution of stories – it’s our lifeblood, and so important we get it right!
In our corporate profiling work, we also research events and conferences for our clients to attend and opportunities for them to speak and network. We gather the name, email address and phone number of conference organisers and events professionals, so we can engage in conversation about our clients’ spokespeople. Again, this data is kept in a password protected database.
As with journalists and influencers, we will only approach our valued contacts if there is a legitimate business reason to do so – a clear synergy between their remit, the event and our clients’ business.
From time to time we may share our contacts with our clients as we discuss our PR and communications approach. They will not be able to contact you directly unless you expressly give your permission for us to make that connection for the benefit of all parties involved.
Access to your personal information
You are entitled to view, amend, or delete the personal information that we hold at any time. Email your request to firstname.lastname@example.org.
This Privacy Notice will be reviewed in June 2019.